Journal Article

Vertical Integration of Production Agriculture Into Value-Added Niche Markets: The Case of Wheat Montana Farms & Bakery

Gary W. Brester

in Applied Economic Perspectives and Policy

Published on behalf of Agricultural and Applied Economics Association

Volume 21, issue 1, pages 276-285
Published in print January 1999 | ISSN: 2040-5790
Published online January 1999 | e-ISSN: 2040-5804 | DOI: http://dx.doi.org/10.2307/1349986
Vertical Integration of Production Agriculture Into Value-Added Niche Markets: The Case of Wheat Montana Farms & Bakery

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  • Firm Objectives, Organization, and Behaviour
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This case considers the complex decision making required to vertically integrate forward from the production of raw agricultural commodities into value-added niche markets. Wheat Montana Farms & Bakery evolved from a traditional wheat-production farm business. Wheat Montana's initial experience with vertically integrated niche marketing involved the production of differentiated specialty wheats. Eventually, the company entered the specialty-flour, bakery-products, and food-service industries. Future success hinges critically upon decisions regarding growth, human resource and risk management, market expansion, and land and machinery acquisitions.

Keywords: L220; Q120

Journal Article.  0 words. 

Subjects: Firm Objectives, Organization, and Behaviour ; Agricultural Economics

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