Journal Article

Religious Market Share and Mormon Church Activity

Rick Phillips

in Sociology of Religion

Published on behalf of Association for the Sociology of Religion

Volume 59, issue 2, pages 117-130
Published in print January 1998 | ISSN: 1069-4404
Published online January 1998 | e-ISSN: 1759-8818 | DOI: http://dx.doi.org/10.2307/3712076
Religious Market Share and Mormon Church Activity

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A theory of religious activity based on principles of supply-side economics has generated considerable controversy in the sociology of religion. This theory posits that religious pluralism increases rates of religious activity by promoting competition between churches. This paper tests (supply-side theory) with data describing US Mormons. Results uncover patterns in Mormon church activity that refute the theory. The paper outlines several characteristics ofMormonism that explain its deviance from the theorized outcome, and suggests a scope condition for supply-side theory.

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Subjects: Religion ; Sociology of Religion

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