Chapter

Europe and Agenda Setting

Simon Reich and Richard Ned Lebow

in Good-Bye Hegemony!

Published by Princeton University Press

Published in print March 2014 | ISBN: 9780691160429
Published online October 2017 | e-ISBN: 9781400850426
Europe and Agenda Setting

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This chapter examines Europe's efforts at agenda setting. It demonstrates the importance of persuasion as a form of influence. Robert Kagan, a noted American realist, argues that Europeans recognize complexity and rely on diplomacy because they are weak and lack America's material power. The chapter disputes this claim. Europeans could easily spend more on their military but choose not to do so. This is an effective policy if their goal is to exercise influence. The norms of regional and international systems are undergoing significant shifts that deprive military power of much of its political utility while enhancing other forms of influence. To sustain this argument, the chapter offers case studies of successful European efforts to manage globalization and bring about a treaty that bans landmines. European initiatives on both fronts were opposed by the economically and militarily more powerful United States.

Keywords: agenda setting; Europe; diplomacy; military power; landmines; European initiatives; Robert Kagan

Chapter.  12835 words. 

Subjects: International Relations

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