Chapter

A Time for Change

Greg Dyke

in Television Policy

Published by Edinburgh University Press

Published in print May 2005 | ISBN: 9780748617173
Published online September 2012 | e-ISBN: 9780748671113 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748617173.003.0024
A Time for Change

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In this lecture, the author, former director general of the BBC, states his vision for a new BBC, which were to involve melding the public service tradition with the realities of the digital television market in order to forestall the emergence of a ‘digital underclass’. His vision embraced a number of concrete television programming proposals, including shifting the BBC's nine o'clock news bulletin to the 10 p.m. slot and the creation of two new children's channels. BBC1 was to remain the ‘gold standard of mainstream television’ but was to become more focused on entertainment, drama and factual programmes. Some programmes which were currently at the margins of BBC1's schedule were to be given a higher profile slot on BBC2, which was to be broadcasting more specialised ‘highbrow’ programmes. BBC3 was to target a youth audience while BBC4 was to be ‘unashamedly intellectual’ and offer a televised amalgam of Radio 3 and Radio 4 with an emphasis on culture, music and arts. BBC News 24 was to comprise the seventh BBC television channel.

Keywords: BBC; digital television; television programming; children's channels; BBC News 24; Radio 3; Radio 4; broadcasting

Chapter.  3447 words. 

Subjects: Television

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