Chapter

The Scottish Electorate and Labour

Paula Surridge

in The Scottish Labour Party

Published by Edinburgh University Press

Published in print March 2004 | ISBN: 9780748617845
Published online September 2012 | e-ISBN: 9780748672097 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748617845.003.0005
The Scottish Electorate and Labour

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This chapter considers the changing image of the Labour Party in Scotland over the period 1992–2001. How do the Scottish electorate view the party? Is it perceived as a party of the working class, one that keeps its promises, or one that is divided? It then examines the changing patterns of support for Labour in Scotland, particularly the extent to which the social basis of Labour support has changed and the extent to which they face particular competition for their traditional basis of support. The chapter shows that Labour in Scotland remain the majority party and have continued to dominate electorally at both Westminster and Holyrood. The images of the party held by the Scottish people are very positive and suggest that Labour is perceived as a catch-all party, looking after the interests of both middle and working classes, big business and trade unions.

Keywords: Scottish Labour Party; political parties; Scotland; public opinion; public perception

Chapter.  6172 words. 

Subjects: UK Politics

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