Chapter

Governing the backbone of cultures: broadcasting policy

Paula Chakravartty and Katharine Sarikakis

in Media Policy and Globalization

Published by Edinburgh University Press

Published in print June 2006 | ISBN: 9780748618491
Published online September 2012 | e-ISBN: 9780748670970 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748618491.003.0004
Governing the backbone of cultures: broadcasting policy

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The chapter builds on the previous chapter, by exploring the policy 'wars' on the protection of audiovisual content among the hegemonic powers of the EU and the USA as they compete in the global arena. The chapter refers to protection of cultural goods, the role of the public service broadcasting system in the new policy environment and challenges to its status and the significance of 'cultural expression' in the making of European and US American approaches to content and its marketisation. The chapter notes in detail tensions, politics, policies, interests, actors and dilemmas.

Keywords: Public service broadcasting; content protection; USA; EU; legitimacy; pluralism

Chapter.  11013 words. 

Subjects: Media Studies

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