Book

Media Rights and Intellectual Property

Richard Haynes

Published by Edinburgh University Press

Published in print May 2005 | ISBN: 9780748618804
Published online September 2012 | e-ISBN: 9780748670994 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748618804.001.0001
Media Rights and Intellectual Property

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This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the reader with an understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As the book demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways, whether it is the blockbuster movie Harry Potter or successful children's television programme Bob the Builder. The book focuses on: the underlying importance of intellectual property rights to the media industry, the impact of digitalisation on the protection of copyright, the response of the music industry to digital distribution and copyright piracy, the strategic decisions of broadcasters to acquire sports rights, the importance of tertiary rights and their role in the television marketplace, the emergence of celebrity image rights, and issues of copyright and the Internet.

Keywords: intellectual property; new media; media economy; downloading music; Internet; David Beckham; image rights; media industry; copyright; Harry Potter

Book.  176 pages. 

Subjects: Media Studies

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Table of Contents

Introduction: understanding media rights in Media Rights and Intellectual Property

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Intellectual property rights and the media in Media Rights and Intellectual Property

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Copyright in the digital age in Media Rights and Intellectual Property

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Music and copyright in Media Rights and Intellectual Property

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Broadcasting rights to sport in Media Rights and Intellectual Property

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Celebrity and image rights in Media Rights and Intellectual Property

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Intellectual property and the internet in Media Rights and Intellectual Property

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Conclusion: media rights and the commons in Media Rights and Intellectual Property

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