Chapter

Introduction: understanding media rights

Richard Haynes

in Media Rights and Intellectual Property

Published by Edinburgh University Press

Published in print May 2005 | ISBN: 9780748618804
Published online September 2012 | e-ISBN: 9780748670994 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748618804.003.0001
Introduction: understanding media rights

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This book is about media rights and intellectual property. It discusses law and how it shapes certain aspects of the media industry and examines aspects of media practice that are heavily dependent on the protection, exchange and enforcement of certain legal rights that broadly come under the heading of intellectual property. It analyses the connection between cultural creativity and economics and how politics, power and the philosophy of property rights influence and shape the structure of the global media economy. It also considers how new media technologies are presenting immense challenges to age-old regimes of copyright and trademarks and how the contemporary media industry is coping with such dramatic change. Part One explores theoretical issues in media rights, focusing on the rudiments of intellectual property law and how they relate to the media industry. Part Two presents case studies in media rights, with chapters on music and copyright, broadcasting rights to sport, independent television producers and media rights, celebrity and image rights, and intellectual property and the Internet.

Keywords: media rights; intellectual property; media industry; cultural creativity; economics; copyright; music; broadcasting; Internet; intellectual property law

Chapter.  4122 words. 

Subjects: Media Studies

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