Chapter

Broadcasting rights to sport

Richard Haynes

in Media Rights and Intellectual Property

Published by Edinburgh University Press

Published in print May 2005 | ISBN: 9780748618804
Published online September 2012 | e-ISBN: 9780748670994 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748618804.003.0005
Broadcasting rights to sport

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Sport is one of the most cherished forms of media content, and broadcasting rights to access sporting events have become a central feature of the media economy. A willingness to pay for the pleasure of watching sport has been long established. Understanding why sport is so important demands a knowledge of how the relationship between sport and broadcasting has developed and how the power relations between sports authorities and broadcasters have dynamically changed over time. This chapter first provides a brief history of televised sport in the United Kingdom, focusing on BBC and ITV. It then explores the rise of subscription sport and the consequences of the BSkyB deal in the UK, as well as the broadcasting of sport on terrestrial television, the fallout of ITV Digital, regulation of TV sports rights and competition issues, cultural citizenship and listed events, and new media sport. It also examines television broadcasting of horse racing, citing the case of Attheraces.

Keywords: sport; broadcasting rights; United Kingdom; BBC; ITV Digital; horse racing; Attheraces; television broadcasting; competition; listed events

Chapter.  7282 words. 

Subjects: Media Studies

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