Chapter

Organising Early Film Audiences

Paul Grainge, Mark Jancovich and Sharon Monteith

in Film Histories

Published by Edinburgh University Press

Published in print January 2007 | ISBN: 9780748619061
Published online September 2012 | e-ISBN: 9780748670888 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748619061.003.0002
Organising Early Film Audiences

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This chapter discusses the transformation of cinema into a site of mass amusement in the 1900s. From the period of ‘nickel madness’ grew a new understanding of the formal properties of film and of cinema as a cultural practice. No longer a casual or novelty entertainment, ‘going to the movies’ came into its own. The chapter also includes the study, ‘Why the Audience Mattered in Chicago in 1907’ by Lee Grieveson, which examines cinema as a social phenomenon.

Keywords: cinema; mass amusement; film audiences; social phenomenon; Lee Grieveson; film history

Chapter.  11691 words. 

Subjects: Film

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