Chapter

Adjustment, Depression and Regulation

Paul Grainge, Mark Jancovich and Sharon Monteith

in Film Histories

Published by Edinburgh University Press

Published in print January 2007 | ISBN: 9780748619061
Published online September 2012 | e-ISBN: 9780748670888 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748619061.003.0009
Adjustment, Depression and Regulation

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This chapter describes the problems faced by Hollywood in the 1930s. First, the industry was still adjusting to the introduction of sound and the period saw a series of technical developments in sound recording. Second, the Great Depression followed the Wall Street Crash of 1929, and this seriously affected the industry: as unemployment grew, audiences declined. Finally, opposition to the industry intensified both at home and abroad, and this led to the introduction of the notorious Hays Code in 1934 and the creation of organisations such as the British Film Institute, which were designed to counter the influence of Hollywood overseas. The chapter also includes the study, ‘From Novelty to Romance: King Kong's Promotional Campaign’ by Cynthia Erb, which shows that shows that, although King Kong is most commonly seen as a horror film today, its promotional campaign sought to place it in relation to a cycle of films that is now virtually forgotten: jungle adventure films.

Keywords: Hollywood; film industry; sound recording; Great Depression; Hays Code; King Kong; promotional campaign; jungle adventure films; film history

Chapter.  10300 words. 

Subjects: Film

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