Chapter

The Exhibitors Strike Back: Multiplexes, Video and the Rise of Home Cinema

Paul Grainge, Mark Jancovich and Sharon Monteith

in Film Histories

Published by Edinburgh University Press

Published in print January 2007 | ISBN: 9780748619061
Published online September 2012 | e-ISBN: 9780748670888 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748619061.003.0020
The Exhibitors Strike Back: Multiplexes, Video and the Rise of Home Cinema

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This chapter discusses the cinema of the 1980s, which saw not only the stabilisation of audience numbers, but also the creation of new audiences. One of the main reasons for this was the emergence of new forms of film exhibition. The late 1970s and early 1980s saw the emergence of home video as a new form of domestic technology. One use of the video was to time-shift the viewing of television programming by taping its transmission and playing it back at another point. It also allowed the distribution of films on video that could be viewed in the home. The chapter also includes the study, ‘Talkin' 'Bout a Revolution: Home Video’ by Janet Wasko, which seeks to explain the industry and its practices in terms of its structural conditions as a capitalist industry.

Keywords: film exhibition; home video; video recording; film distribution; Janet Wasko; capitalist industry

Chapter.  12616 words. 

Subjects: Film

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