From Cinemas to Theme Parks: Conglomeration, Synergy and Multimedia

Paul Grainge, Mark Jancovich and Sharon Monteith

in Film Histories

Published by Edinburgh University Press

Published in print January 2007 | ISBN: 9780748619061
Published online September 2012 | e-ISBN: 9780748670888 | DOI:
From Cinemas to Theme Parks: Conglomeration, Synergy and Multimedia

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This chapter discusses media industry consolidation in the 1980s. During this decade nearly all the Hollywood majors became subsidiary divisions within giant corporations seeking to diversify their investments. One of the most significant examples of media conglomeration came in 1989 when the publishing company Time Inc. merged with Warner Communications Inc. in a $14 billion deal. The chapter also includes the study, ‘Return to Oz: The Hollywood Redevelopment Project, or Film History as Urban Renewal’ by Josh Stenger, which examines the means by which the city of Los Angeles has appropriated images from Hollywood's past in the name of urban renewal.

Keywords: media industry; consolidation; conglomerates; Time Inc; Warner Communications Inc; Josh Stenger; Los Angeles; Hollywood; urban renewal

Chapter.  10006 words. 

Subjects: Film

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