Chapter

Globalisation and the New Millennium

Paul Grainge, Mark Jancovich and Sharon Monteith

in Film Histories

Published by Edinburgh University Press

Published in print January 2007 | ISBN: 9780748619061
Published online September 2012 | e-ISBN: 9780748670888 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748619061.003.0024
Globalisation and the New Millennium

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This chapter discusses the film industry in the 1990s. The overseas market counted for half of the majors' theatrical income and generated an even greater percentage of revenue through home video and television. The development and exploitation of world markets, specifically the rich and densely populated regions of Europe and Asia, led to strategic concerns with the global dimensions of film. This not only included questions about cinematic form, but also had significant implications for production, financing and labour practice. This chapter also includes the study, Transnational Dragons and ‘Asian Weapons’: Kung Fu and the Hong Kong Diaspora by Leon Hunt, which examines the degree to which it is possible to imagine Hollywood yielding to other cinemas rather than simply imposing itself globally or appropriating talent and aesthetics from other regions. It focuses on the pivotal case of Hong Kong and examines how martial arts stars and choreographers fared in Western cinematic vehicles in the late 1990s and early 2000s.

Keywords: film industry; world markets; film production; martial arts; Leon Hunt

Chapter.  11937 words. 

Subjects: Film

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