Television, the Pop Industry and the Hollywood Musical

John Mundy

in Film's Musical Moments

Published by Edinburgh University Press

Published in print July 2006 | ISBN: 9780748623440
Published online March 2012 | e-ISBN: 9780748651115 | DOI:
Television, the Pop Industry and the Hollywood Musical

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Rock ‘n’ roll itself rapidly diversified into a range of musical styles of which the Twist was one of many brief crazes. This chapter examines the rise of the twist-dance and the role played by American Bandstand host, Dick Clark, in the career of ‘Twister in chief’ Chubby Checker. It shows that Clark's power to promote Checker and the Twist represents a fascinating example of cross-promotion between the increasingly dominant popular music industry, television and Hollywood. The post-war encounter between film and music was not confined to cinema in the United States. In national cinemas beyond Hollywood, cultural identity has been articulated with equal importance through representations of musical performance.

Keywords: American Bandstand; Dick Clark; Twist; Chubby Checker; popular music; television; Hollywood; musical performance; cultural identity

Chapter.  5730 words.  Illustrated.

Subjects: Film

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