Chapter

Global Meanings and Trans-cultural Understandings of <i>Dallas</i>

Kristyn Gorton

in Media Audiences

Published by Edinburgh University Press

Published in print September 2009 | ISBN: 9780748624171
Published online September 2012 | e-ISBN: 9780748670956 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748624171.003.0004
Global Meanings and Trans-cultural Understandings of Dallas

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This chapter considers how the mediation of meaning occurs on a global scale. More specifically, it considers how the global exchange of televisual texts affects citizenship, notions of individualism and choice and the concept of emotion. This chapter refers to debates on cultural imperialism and media imperialism and makes reference to the extensive research that has been done on the popular US television series Dallas. This chapter also discusses convergence in order to consider how new media technologies will influence/change viewer's engagements with television.

Keywords: Dallas; Global television; Cultural imperialism; Media imperialism; Cultural citizenship; Convergence; New media technologies

Chapter.  4122 words. 

Subjects: Media Studies

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