Chapter

Conclusion

Fiona M. Douglas

in Scottish Newspapers, Language and Identity

Published by Edinburgh University Press

Published in print March 2009 | ISBN: 9780748624379
Published online September 2012 | e-ISBN: 9780748671533 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748624379.003.0008
Conclusion

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This final chapter considers the possible external explanations for the differences noted in the pre- and post-devolution corpora and so it begins by examining whether devolution has had tangible effects on Scottish identity. It then assesses the evidence for post-devolution changes in the use of Scots language, and asks whether prevailing linguistic hegemonic and appropriacy norms are being challenged, before looking to the future for Scots. Finally, it investigates post-devolution changes in the press. It considers the shifting Scottish newspaper market, drawing comparisons between indigenous and non-indigenous newspapers fighting for readers. It also examines the growth of the so-called ‘tartan’ editions, before questioning the impact of the digital era, the growth in free dailies and devolution itself on the press. The chapter concludes by considering what the future holds for newspapers in Scotland and asking whether this study into the use of Scots lexis suggests that a salutary lesson could be learned by newspapers competing in the Scottish market.

Keywords: devolution; Scottish identity; Scots lexis; Scots language; newspapers; press; tartan editions; Scotland

Chapter.  9419 words. 

Subjects: Sociolinguistics

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