Chapter

Sound and Music in Website Design

Lee Tsang

in Music, Sound and Multimedia

Published by Edinburgh University Press

Published in print November 2007 | ISBN: 9780748625338
Published online September 2012 | e-ISBN: 9780748671038 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748625338.003.0009
Sound and Music in Website Design

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This chapter deals with the use of sound and music in websites. It concentrates on the McDonalds Corporation ‘I'm lovin' it’ campaign and how its use of music reflects the cultural and political climate. The multimedia entertainment industry benefits most from the Internet's capacity to make use of sound. The influence of age, gender and other social groupings in website design is discussed. Sound and music facilitate a subtle exertion of power. Website designers need to consider not just what certain sounds or musics say about a site, but also what they do not. The cross-cultural analysis of McDonalds sites exhibited the significance of national branding, of political and cultural sensitivity. Velocity on the London Sinfonietta site and the official Japanese Swimming Pool site drew attention to aspects of (timbral) rhythm and tempo which, in the case of Swimming Pool, interacted with visual kinesis.

Keywords: website design; sound; music; McDonalds; Velocity; Swimming Pool; I'm lovin' it; multimedia entertainment; Internet

Chapter.  11218 words.  Illustrated.

Subjects: Media Studies

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