Chapter

The Video Image

Julian Petley

in Film and Video Censorship in Contemporary Britain

Published by Edinburgh University Press

Published in print May 2011 | ISBN: 9780748625383
Published online September 2012 | e-ISBN: 9780748670871 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748625383.003.0007
The Video Image

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This chapter addresses the possible link between the video industry's improved image and its remarkable success in Britain. According to Norman Abbott of the British Videogram Association (BVA) and Derek Mann of the Video Trade Association, one problem with the Video Recordings Act is that it is not being enforced strictly enough, although they agree that things have improved since trading standards officers were granted powers of enforcement in 1988. In its desire to improve its public image, the industry has planned its own systems of self-censorship in the forms of the Video Packaging and Video Advertising Review Committees. It might be asked whether the Video Recordings Act and the various examples of self-regulation have acted as any form of economic brake on the industry. The industry has decided that its future prosperity depends on establishing and maintaining a salubrious image.

Keywords: video industry; image; Britain; Norman Abbott; Derek Mann; Video Recordings Act; self-regulation

Chapter.  3898 words. 

Subjects: Film

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