Signifying Hollywood: Sequels in the Global Economy

Carolyn Jess-Cooke

in Film Sequels

Published by Edinburgh University Press

Published in print February 2009 | ISBN: 9780748626038
Published online September 2012 | e-ISBN: 9780748670895 | DOI:
Signifying Hollywood: Sequels in the Global Economy

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This chapter reviews the resurgence of the sequel in the global film economy. The chapter also proposes that sequelisation operates in Bollywood cinema. Sequelisation forms an increasingly large part of industrial practice in Bollywood. The Bollywood sequel demands careful consideration of the political, economic and cultural differences. Unlike Hollywood, Bollywood has been unusually neglected in Western film scholarship and criticism. The films presented reveal that there is potential for a healthy exploration of the diversity of identities and customs that make up ‘Indian-ness’ in South Asia and beyond. The kinds of cultural remembering that inform the Bollywood sequel operate specifically to circulate cultural mores amongst the Indian diaspora by providing a suitable context for the ‘global’ and ‘local’ to correspond.

Keywords: sequel; global film economy; sequelisation; Bollywood; Hollywood; cinema; Indian-ness

Chapter.  9101 words.  Illustrated.

Subjects: Film

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