Chapter

Introduction: The Kleenexes of Popular Culture?

Diane Railton and Paul Watson

in Music Video and the Politics of Representation

Published by Edinburgh University Press

Published in print July 2011 | ISBN: 9780748633227
Published online September 2012 | e-ISBN: 9780748671021 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748633227.003.0001
Introduction: The Kleenexes of Popular Culture?

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Music video is an important and interesting form of contemporary popular culture. Music video's raison d'être as a promotional device has had a number of significant consequences for the way it has been studied and conceptualised. The analysis of music video is put to work for broader theoretical ends as the site where both the economics and the aesthetics of postmodernism condense into palpable evidence of the logics of postmodernity. This book investigates some key critical concepts in relation to music video. It also deals with the examination of music video as a site where normative constructions of race, gender and ethnicity are put on display, confirmed, reinforced and, sometimes, challenged. The music video is seriously regarded as a distinct form of popular culture with its own complex set of structures and conventions, as well as an important site for the representation of cultural identities.

Keywords: music video; popular culture; economics; postmodernism; race; gender; ethnicity

Chapter.  6994 words. 

Subjects: Media Studies

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