Chapter

Situating Music Video: Between Feminism and Popular Culture

Diane Railton and Paul Watson

in Music Video and the Politics of Representation

Published by Edinburgh University Press

Published in print July 2011 | ISBN: 9780748633227
Published online September 2012 | e-ISBN: 9780748671021 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748633227.003.0002
Situating Music Video: Between Feminism and Popular Culture

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This chapter situates the music video between feminism and popular culture. The notion of postfeminism became a key weapon in the ‘pre-emptive strike’ that prevented feminism reaching its political terminus. Pink's ‘Stupid Girls’ is regarded as distinctly postfeminist. In terms of ‘Stupid Girls’, the video's own irony and playfulness is activated to drive home its critique of women who now have choices but use those choices to turn themselves into sexual objects. It is assumed that patriarchy is no longer a problem and that real choices can be freely made. Specifically in terms of music video, there are a number of important factors which bear on the ‘way they turn out the way they do’ and, moreover, how they make their meaning.

Keywords: music video; feminism; popular culture; postfeminism; Stupid Girls; Pink; women

Chapter.  11608 words. 

Subjects: Media Studies

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