Orality, the Media and New Popular Cultures in Africa

Karin Barber

in Media and Identity in Africa

Published by Edinburgh University Press

Published in print April 2009 | ISBN: 9780748635221
Published online March 2012 | e-ISBN: 9780748653010 | DOI:
Orality, the Media and New Popular Cultures in Africa

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Live, oral, improvised popular culture with traditional roots (that is, in some sense handed down from previous generations) has retained its vitality in most of Africa. It is a matter for investigation to find out to what extent locally originated popular culture flourishes, and where it is being swamped and displaced. The assumption that the media are always experienced as exogenous to Africa – whether as imperialist aggression or as opportunities to enter new imaginative realms – needs to be questioned. This chapter discusses media's interaction with oral traditions, media and new publics, and media and popular culture.

Keywords: oral tradition; popular culture; local culture; new publics; African media

Chapter.  6959 words. 

Subjects: African Studies

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