Chapter

Representation of Africa in the Western Media: Challenges and Opportunities

John Kiarie Wa’Njogu

in Media and Identity in Africa

Published by Edinburgh University Press

Published in print April 2009 | ISBN: 9780748635221
Published online March 2012 | e-ISBN: 9780748653010 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748635221.003.0006
Representation of Africa in the Western Media: Challenges and Opportunities

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This chapter discusses the neglect and/or negative portrayal of Africa by Western media, Africa's contribution to its negative coverage and possible corrective measures, arguing that the immensity of Africa's problems and its potential to affect the Western world politically and economically can no longer be minimised. There are ways of ensuring that this complex continent does not remain relegated to the backwater of the news, brought to light only during clashes, coups and natural catastrophes such as floods and drought. To cover Africa with the thoroughness and competency it deserves requires imagination, effort and financial resources. To fail to do so is to deny its present and future importance on the world stage.

Keywords: Western media; media coverage; negative coverage; Africa

Chapter.  3524 words. 

Subjects: African Studies

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