The Media in Education

Charles Ngome

in Media and Identity in Africa

Published by Edinburgh University Press

Published in print April 2009 | ISBN: 9780748635221
Published online March 2012 | e-ISBN: 9780748653010 | DOI:
The Media in Education

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The role of media in supporting and promoting education has been acknowledged globally and attracts a lot of documentation. As 2015 (the target date for achieving ‘education for all’) approaches, many of the countries of sub-Saharan Africa have yet to realise the set goals. The majority are failing to meet their targets, which include gender parity in primary and secondary education by 2005; achieving 50 per cent improvement in adult literacy by 2015; and the provision of quality education. How can these challenges be addressed? Given that most sub-Saharan African countries have increased public expenditure on education by an average of about 20 per cent of their national budgets, it is impractical to mobilise more financial resources in direct proportion to the total demand for schooling. Media may be one of the main hopes of enhancing advocacy and increasing educational opportunities as well as its quality. This chapter attempts to explain its role both as a channel for the delivery of learning content to learners in Africa and as a venue for advocacy aimed at changing societal attitudes and setting educational agendas.

Keywords: African media; education policy; sub-Saharan Africa; advocacy

Chapter.  5072 words. 

Subjects: African Studies

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