Chapter

Media Parenting and the Construction of Media Identities in Northern Nigerian Muslim Hausa Video Films

Abdalla Uba Adamu

in Media and Identity in Africa

Published by Edinburgh University Press

Published in print April 2009 | ISBN: 9780748635221
Published online March 2012 | e-ISBN: 9780748653010 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748635221.003.0015
Media Parenting and the Construction of Media Identities in Northern Nigerian Muslim Hausa Video Films

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The rapidly changing pattern of transnational communication and the subsequent emergence of the new media and information revolution are often assumed to have a powerful impact on identities and cultures worldwide; but there is little agreement about how information flows actually interact with social processes, or even about methods for studying this interaction. Cultural and territorial boundaries have become much less coterminous, and new transnational identities are being created as a result of improved international travel and information technologies that no government can control. However, this does not mean the end for older identities that may also be strengthened by the opportunities provided by the communications revolution. It is within this context that the emergence of Muslim Hausa video films and their relation to Muslim Hausa cultural identity can be profitably analysed.

Keywords: Muslim Hausa video; cultural identity; transnational communication

Chapter.  5731 words.  Illustrated.

Subjects: African Studies

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