Chapter

A Sporting Triangle: Television, Sport and Sponsorship

Raymond Boyle and Richard Haynes

in Power Play

Published by Edinburgh University Press

Published in print May 2009 | ISBN: 9780748635924
Published online September 2012 | e-ISBN: 9780748671083 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748635924.003.0003
A Sporting Triangle: Television, Sport and Sponsorship

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Examines the relationship between sport, television and sponsors. Looks at how television has come to dominate modern elite sport. Investigates the commercial element of sports links to the media and commerce.

Keywords: Television; Sport; Sponsorship

Chapter.  8762 words. 

Subjects: Media Studies

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