Chapter

‘Be(come) Yourself only Better’: Self-transformation and the Materialisation of Images

Rebecca Coleman

in Deleuze and the Body

Published by Edinburgh University Press

Published in print March 2011 | ISBN: 9780748638642
Published online March 2012 | e-ISBN: 9780748652679 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748638642.003.0007
‘Be(come) Yourself only Better’: Self-transformation and the Materialisation of Images

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This chapter analyses the theme of self-transformation in popular culture. Drawing on Gilles Deleuze's work that attends to the affectivity and materiality of the image, it examines the way in which the relations between bodies and images can be understood as a mode of spectatorship that produces a particular set of impulses or inclinations. The chapter proposes a Deleuzian approach to the image that breaks from the representationalist model of the relation between images and bodies which theorises images as immediately material and affective.

Keywords: self-transformation; popular culture; Gilles Deleuze; affectivity; materiality; image

Chapter.  8833 words. 

Subjects: Philosophy

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