Chapter

Modernism against Fashion

R. S. Koppen

in Virginia Woolf, Fashion and Literary Modernity

Published by Edinburgh University Press

Published in print August 2009 | ISBN: 9780748638727
Published online March 2012 | e-ISBN: 9780748651917 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748638727.003.0004
Modernism against Fashion

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This chapter considers Wyndham Lewis's position against fashion. It notes that in Lewis's cultural critique, fashion is used as a mass discourse that means the end of mind and its common-sense grasp of the object world. Woolf, on the other hand, views fashion as a phenomenon of the mass, and is connected to the culture of advertisement and market operations. The chapter shows fashion and clothes as important in the subtle analyses of the relations between the individual and the structures of experience that are defined by the culture of the commodity.

Keywords: Wyndham Lewis; cultural critique; mass discourse; end of mind; phenomenon of the mass; culture of advertisement; market operations; commodity; structures of experience

Chapter.  10451 words. 

Subjects: Literary Studies (20th Century onwards)

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