Chapter

Networks

Carl Pedersen

in Obama's America

Published by Edinburgh University Press

Published in print April 2009 | ISBN: 9780748638949
Published online September 2012 | e-ISBN: 9780748672059 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748638949.003.0004
Networks

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Barack Obama's presidential campaign operated on a fusion of the old-fashioned tactics of community organising he learned in Chicago and the conscious updating of the netroots campaign that had, for a time, propelled Howard Dean to frontrunner status in the 2004 Democratic presidential campaign. It proved to be a powerful combination and was a crucial element in Obama's victory over Hillary Clinton in the primaries. Obama learned two things from Dean – how to use online technology to reach potential supporters and the importance of conducting a fifty-state strategy. Several groups with no direct affiliation with the Obama campaign became involved in voter registration drives. Perhaps the most prominent was the grassroots organisation Association of Community Organisations for Reform Now (ACORN). The political blogosphere provided another kind of support for Obama. Obama and the Democratic Party also benefited from the support of labour unions. The Obama administration's economic stimulus plan convinced many conservatives that the United States was indeed next in line for Europeanisation.

Keywords: Barack Obama; presidential campaign; community organising; Hillary Clinton; fifty-state strategy; voter registration drives; ACORN; blogosphere; labour unions; Europeanisation

Chapter.  10642 words. 

Subjects: US Politics

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