The Geo-televisual and Hindi Film in the Age of Information

Anustup Basu

in Bollywood in the Age of New Media

Published by Edinburgh University Press

Published in print September 2010 | ISBN: 9780748641024
Published online March 2012 | e-ISBN: 9780748651245 | DOI:
The Geo-televisual and Hindi Film in the Age of Information

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Assemblages in A-grade popular Indian films became irresistibly geo-televisual from the beginning of the 1990s. The nation's overall media space gradually began to open up to a global dispensation of electronic satellite exchanges after the beginning of liberalisation in 1991. This chapter elaborates on why geo-televisual exchanges come with uneven kinetic distributions and why these processes coincide with a planetary regime of power and governance. It is often noted that compared to an earlier epoch of the ‘all-India film’, the big-budget ‘Bollywood’ of the 1990s later ‘virtualised’ India. This chapter focuses on the period between 1991 and 2004 to examine the geo-televisual as informatic in Hindi cinema. First, it provides a brief historical account of transformations in the media and film industries. It then traces a critical genealogy of the geo-televisual in relation to Hindi film, selecting two transformative periods for detailed examination: first, a nationalist monitoring of the geo-televisual in relation to an ‘Indian culture’ (1947–1988), and second, the age of globalisation and new media (1991–2004).

Keywords: India; Hindi cinema; geo-televisual; all-India film; Bollywood; Indian culture; globalisation; new media; informatic

Chapter.  33464 words.  Illustrated.

Subjects: Film

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