Chapter

On or About December 1928 the Hogarth Press Changed: E. McKnight Kauffer, Art, Markets and the Hogarth Press 1928–39

Elizabeth Willson Gordon

in Leonard and Virginia Woolf, The Hogarth Press and the Networks of Modernism

Published by Edinburgh University Press

Published in print October 2010 | ISBN: 9780748642274
Published online March 2012 | e-ISBN: 9780748651979 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748642274.003.0008
On or About December 1928 the Hogarth Press Changed: E. McKnight Kauffer, Art, Markets and the Hogarth Press 1928–39

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This chapter discusses the publicity practices of the Hogarth Press, examining the career of American artist E. McKnight Kauffer, who designed the cover and logo of the Press. It looks at Kauffer's experience in book production and his connections with Bloomsbury figures such as Roger Fry, describing his work as suitable to the Hogarth Press due to its productive engagement with books and art and commerce.

Keywords: publicity practices; E. McKnight Kauffer; book production; Bloomsbury figures; Roger Fry; books; art and commerce

Chapter.  9012 words.  Illustrated.

Subjects: Literary Studies (20th Century onwards)

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