Chapter

Post-Sports

Steve Redhead

in We Have Never Been Postmodern

Published by Edinburgh University Press

Published in print June 2011 | ISBN: 9780748643448
Published online March 2012 | e-ISBN: 9780748652945 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748643448.003.0006
Post-Sports

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This chapter investigates some aspects of the speeding-up of sport and sports media in contemporary accelerated culture alongside a generalised rethinking of the sociology of modernity. In a 1990s book of essays entitled Sport and Postmodern Times Brian Pronger coined the term ‘post-sport’ when reviewing the transgression of the body in sport within queer theory. But the term ‘post-sport’ also connotes a more apocalyptic place for sport and sport media: the world, for instance, of ubiquitous illegal betting dominated scandals in international cricket and the corrupt practices of financial incentives for sport media event bids like the World Cup within FIFA, the governing body of world soccer, from the 1990s onwards, and the ‘live’ global sport media coverage of such events.

Keywords: sports media; contemporary accelerated culture; Sport and Postmodern Times; Brian Pronger; illegal betting; international cricket; FIFA World Cup

Chapter.  6001 words. 

Subjects: Cultural Studies

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