Chapter

Rethinking Adaptation Studies: Survival Strategies in the Cultural Industries

Alex Symons

in Mel Brooks in the Cultural Industries

Published by Edinburgh University Press

Published in print September 2012 | ISBN: 9780748649587
Published online January 2013 | e-ISBN: 9780748676484 | DOI: http://dx.doi.org/10.3366/edinburgh/9780748649587.003.0002
Rethinking Adaptation Studies: Survival Strategies in the Cultural Industries

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Recent studies have identified the increasing prevalence of adaptations in modern entertainment, especially in film, television, and theatre. However, the modern surge towards this current ‘adaptation culture’ is not yet thoroughly understood. This chapter suggests that by combining the relatively new discipline of adaptation studies with that of the cultural industries, it is possible to understand better the reasons for the current surge of adaptations. By taking this approach, and imposing an industrial production-context on studying adaptations, adaptation practices are revealed to be a labour-saving strategy for artists, employed increasingly since the late 1980s by artists and companies in the cultural industries.

Keywords: adaptations; modern entertainment; cultural industries; adaptation studies

Chapter.  11601 words. 

Subjects: Film

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