Chapter

The Fundamentalism of the Rat Race

Franco Cassano

in Southern Thought and Other Essays on the Mediterranean

Published by Fordham University Press

Published in print May 2012 | ISBN: 9780823233649
Published online September 2012 | e-ISBN: 9780823241750 | DOI: http://dx.doi.org/10.5422/fordham/9780823233649.003.0005
The Fundamentalism of the Rat Race

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When we talk about relationships “between” cultures, do we in fact place ourselves outside them, like an unconnected and impartial judge (as the word “between” would suggest), or do we play the old game where one of the sides disguises itself as the third? Can one reflect on the relationship between cultures while neglecting the negative conditioning that the stronger culture exercises on the weaker one? Is the cultural model of the West, with its power and its constant tendency toward expansion, capable of tolerating societies governed by different organizational principles and by cultural models not founded on constant dynamics and on unlimited production? Conversely, can a cultural model founded on parameters that differ from production and consumerist models resist nowadays the cultural (but also economic and political) attacks of the West? This chapter examines cultural truism and deculturation, how competition breeds losers, the fundamentalism of the rat race, and the religion of ownership and consumption.

Keywords: culture; rat race; fundamentalism; West; cultural truism; deculturation; competition; ownership; consumption

Chapter.  4197 words. 

Subjects: Philosophy

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