Chapter

The Other

Viola Shafik

in Popular Egyptian Cinema

Published by American University in Cairo Press

Published in print June 2007 | ISBN: 9789774160530
Published online September 2011 | e-ISBN: 9781617970108 | DOI: http://dx.doi.org/10.5743/cairo/9789774160530.003.0002
The Other

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Black-British scholar Stuart Hall clarified that the notions of difference and the “Other” are widely considered constitutive, on the linguistic, social, cultural, and the psychic level, of something that renders the term “difference” highly ambivalent. The problem with cinematic representation is its potentially naturalizing or “real-ization” effect, which helps viewers to mistake cinematic discourses on reality for real-life itself, and that works even better in the absence of alternative representations and balanced information. In Egypt the process of nationalist unification and purification has been reflected in film stories and film plots but also became evident in the changing composition of the country's early film industry. Shalom's Egyptian identity is made even more obvious in Mistreated by Affluence, whose narrative has coherence and places its Jewish protagonist right in the heart of Egyptian lower-class culture.

Keywords: Stuart Hall; Shalom; real-izarion; difference; Mistreated by Affluence

Chapter.  25381 words.  Illustrated.

Subjects: Society and Culture

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