Chapter

<b>From Dubai to Cairo</b>

Yasser Elsheshtawy

in Cairo Cosmopolitan

Published by American University in Cairo Press

Published in print October 2009 | ISBN: 9789774162893
Published online September 2011 | e-ISBN: 9781617970269 | DOI: http://dx.doi.org/10.5743/cairo/9789774162893.003.0008
From Dubai to Cairo

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It is interesting to observe that Cairo, in its drive to become a global city, is apparently drawing inspiration and precedents from a post-traditional center such as Dubai, which in turn is responding to, and is influenced by, larger global conditions and other global cities. This raises the issue of identity. This chapter argues that in a post-global world the concept of identity has been challenged. Examining these projects throws some light on changing notions of Egyptian identity in which its own heritage as well as those of others are used as “branding” devices to attract multinationals and in turn “globalize.” This is followed by an analysis of the case studies, as an example of a perceived reversal of influence which will entail an inquiry into their compatibility (or lack thereof) within an Egyptian context.

Keywords: Cairo; global cities; Dubai; post-global world; identity; Egypt; branding devices

Chapter.  6005 words.  Illustrated.

Subjects: International Relations

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