<b>Keeping Him Connected</b>

Farha Ghannam

in Cairo Cosmopolitan

Published by American University in Cairo Press

Published in print October 2009 | ISBN: 9789774162893
Published online September 2011 | e-ISBN: 9781617970269 | DOI:
Keeping Him Connected

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This chapter focuses on three theoretical and methodological issues related to current discussions of globalization. It does not deny the significance of flows from the United States and Europe. In fact, these flows shape Cairo's landscape in powerful ways and especially inform the lives of upper- and upper-middle-class Egyptians. What the chapter emphasizes is the need to broaden the concept of globalization to account for the multiplicity of flows that shape cultural identities and practices. In a working-class neighborhood such as al-Zawya al-Hamra, social imagination is not only, or primarily, shaped by American movies (such as Terminator and Hercules) and television programs. It is also and perhaps more strongly shaped by Indian films, Lebanese singers, Brazilian soccer players, and Algerian rai music. As is clear later in this chapter, oil-producing countries in particular have a major role in stimulating desires and fulfilling dreams of its people.

Keywords: globalization; flows; Cairo; cultural identities; social imagination; United States; Europe; Egypt; oil-producing countries

Chapter.  7168 words. 

Subjects: International Relations

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