Chapter

Music of the Streets: The Story of a Television Program

Michael Frishkopf

in Music and Media in the Arab World

Published by American University in Cairo Press

Published in print November 2010 | ISBN: 9789774162930
Published online September 2011 | e-ISBN: 9781617970139 | DOI: http://dx.doi.org/10.5743/cairo/9789774162930.003.0007
Music of the Streets: The Story of a Television Program

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Nile Variety Entertainment(NVE) was based on the model of MTV, offering primarily music and song. It operates under the aegis of a sector of Egyptian state-owned television known as the “Nile specialized channel.” This establishment of such a sector within the framework of the state-owned Egyptian media establishment represented one direction in the government's attempt to invest in new media. NVE is typical of a music channel; it focuses on the mainstream commercial current of Egyptian and Arabic music, sort of an Arabic pop, suitable for the urban middle-class viewer. The channel excludes all other contemporary music, regardless of its popularity with audiences.

Keywords: Arabic music; Nile Variety Entertainment; Egyptian music; Arabic pop; music; song

Chapter.  3440 words. 

Subjects: Society and Culture

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