Ruby and the Checkered Heart

Michael Frishkopf

in Music and Media in the Arab World

Published by American University in Cairo Press

Published in print November 2010 | ISBN: 9789774162930
Published online September 2011 | e-ISBN: 9781617970139 | DOI:
Ruby and the Checkered Heart

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A video clip is a short movie comprising a jingle, a dance, and a dramatic theme. Most video clips of today are about romantic love and human relationships in general. Yet, in the ubiquitous hands of the video clips, even love songs have undergone a negative transformation. Due to this transformation, most video clips today kill their “subtlety” because of the flesh parade. The images in the video clips are more powerful than the abstract word especially when the image is a half-naked beautiful girl, giving the recipient an assault on the senses and leaving the recipient no room for reflection or relaxation. Having reduced singing to a single genre, video clips have also done away with nuances within that genre. What has enabled video clips to penetrate our sensibility is what might be referred to as “horizontal dancing.”

Keywords: video clip; love songs; image; subtlety; flesh parade; horizontal dancing

Chapter.  3865 words.  Illustrated.

Subjects: Society and Culture

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