Chapter

The Biographies of Starlets Today: Revolutions in Sound and Image

Michael Frishkopf

in Music and Media in the Arab World

Published by American University in Cairo Press

Published in print November 2010 | ISBN: 9789774162930
Published online September 2011 | e-ISBN: 9781617970139 | DOI: http://dx.doi.org/10.5743/cairo/9789774162930.003.0015
The Biographies of Starlets Today: Revolutions in Sound and Image

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Egypt's female artists are intriguing, and several of them claimed their fame through video clips. Like Sherine, who has become the most renowned singer, she was catapulted to the screen amid a wave of manufactured blonde beauty. Success tempted her to enter the market of cosmetic makeovers, turning herself into a Latina chic by enhancing her original sprightliness. Sherine still relies on her voice. She trains her voice the way professionals do and sometimes fine-tunes her performance. Sherine's career opened an opportunity for another Egyptian artist, Ruby. She appeared in the film Skoot hansawwar, and started her career in video clips directed by Sherif Sabri. Ruby also became a target in the social battle for “decency” waged by the arch-conservatives.

Keywords: video clips; social battle; decency; singer; female artists; starlets; Ruby; Sherine

Chapter.  5957 words. 

Subjects: Society and Culture

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