A Second Marriage

Evan R. Ward

in Packaged Vacations

Published by University Press of Florida

Published in print June 2008 | ISBN: 9780813032290
Published online September 2011 | e-ISBN: 9780813038995 | DOI:
A Second Marriage

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Even as Laurance Rockefeller celebrated the opening of the Dorado Beach Hotel on December 2, 1958, he was already contemplating the expansion of the resort. Rockefeller initiated talks with Eastern Airlines, where he was a longtime stockholder, concerning Eastern's development of tourism in the Caribbean and the strategic role of the Dorado Beach Hotel in those plans. For Rockefeller, the proposed sale of 80 percent of the shares of Dorado Beach and a 40 percent stake of RockResorts promised an infusion of capital that would unburden RockResorts of sole financial responsibility for the enterprise and, more importantly, offer substantial assistance from Eastern to bring his dream of a second hotel, residential developments, and a new golf course to reality. By 1967, the RockResorts–PRIDCO development of Dorado Beach had elevated the resort and the surrounding community to one of hemispheric importance. As a result, other hotel operators, namely Hilton International, had opened hotels adjacent to the Dorado Beach Resort. Ultimately, the Cerromar Beach Hotel would be the central creative product of the Eastern–RockResorts relationship.

Keywords: Laurance Rockefeller; Eastern Airlines; tourism; hotels; Beach Resort; Dorado Beach; Caribbean; RockResorts; PRIDCO; Cerromar

Chapter.  6920 words. 

Subjects: Society and Culture

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