Chapter

A Theory of Social Proximity

Kate Macintyre and Carl Kendall

in AIDS, Culture, and Africa

Published by University Press of Florida

Published in print October 2008 | ISBN: 9780813032535
Published online September 2011 | e-ISBN: 9780813039305 | DOI: http://dx.doi.org/10.5744/florida/9780813032535.003.0004
A Theory of Social Proximity

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This chapter examines societal-level behavior change and the importance of social proximity in addressing the HIV/AIDS epidemic in sub-Saharan Africa. It argues that social proximity may be a powerful way of understanding why some people or communities change behavior and others do not. It contends that the lessening of denial due to the personal and community encroachment of the epidemic may be one of the triggers to behavior change.

Keywords: behavior change; social proximity; HIV-AIDS; epidemic; sub-Saharan Africa; denial; community encroachment

Chapter.  7003 words. 

Subjects: Ethical Issues and Debates

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