The Shopping Centers Shaping the Brazilian City

Gilda Collet Bruna and Heliana Comin Vargas

in Contemporary Urbanism Brazil

Published by University Press of Florida

Published in print December 2008 | ISBN: 9780813032818
Published online September 2011 | e-ISBN: 9780813039275 | DOI:
The Shopping Centers Shaping the Brazilian City

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This chapter examines the Brazilian version of the shopping center through two significant examples, the Iguatemi and Pítio Higienòpolis, which were built more than thirty years apart in the city of São Paulo. The findings indicate the shopping centers in Brazil stimulate several alterations in their surroundings and generate new centralities in the city environment. The result also indicates that great competition among the shopping centers led to successive transformations and adaptations in order to satisfy different types of consumers and their new demands.

Keywords: shopping centers; São Paulo; Brazil; Iguatemi; Pítio Higienòpolis; city environment; competition

Chapter.  5579 words.  Illustrated.

Subjects: Society and Culture

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