Revisiting the Pelourinho

Ana Fernandes and Marco A. A. De Filgueiras Gomes

in Contemporary Urbanism Brazil

Published by University Press of Florida

Published in print December 2008 | ISBN: 9780813032818
Published online September 2011 | e-ISBN: 9780813039275 | DOI:
Revisiting the Pelourinho

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This chapter examines the urban preservation, cultural heritage and place marketing at the Pelourinho located in Salvador, Bahia, in Brazil. It explains that the Pelourinho's renovation is part of a series of cultural revitalization initiatives and urban planning interventions that seek to associate history and culture with entertainment for the purpose of the development of tourism. The findings indicate that many aspects of the intervention at the Pelourinho are similar to those found in several projects around the world, particularly in terms of the way that city history, urban restructuring, and tourism interconnect.

Keywords: Pelourinho; urban preservation; cultural heritage; place marketing; Salvador; Bahia; Brazil; cultural revitalization; urban planning; tourism

Chapter.  7678 words.  Illustrated.

Subjects: Society and Culture

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