Chapter

Reasons for Popular Modernism in Brazil

Fernando Luiz Lara

in The Rise of Popular Modernist Architecture in Brazil

Published by University Press of Florida

Published in print October 2008 | ISBN: 9780813032894
Published online September 2011 | e-ISBN: 9780813038605 | DOI: http://dx.doi.org/10.5744/florida/9780813032894.003.0004
Reasons for Popular Modernism in Brazil

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This chapter explores the meanings of modernity, modernization, and modernism, as well as how these were manifested in Brazil. In particular, it examines how the different ideologies of architectural modernism, both globally and in the Brazilian case specifically, developed out of the paradigm of modernity. Jurgen Habermas' conception of modernity as an ongoing development is used to elucidate the often contradictory relationships among modernity, modernization, and modernism. The unique path of Latin American modernism is also described in order to highlight the peculiarities of the Brazilian case and provide a framework for situating the Brazilian path of modernization in a global context. It then investigates five selected popular magazines and journals to show how modern architecture was portrayed in the media. It concludes with a review of how architects perceived the popular appropriation of their modernist vernacular. Mirroring all that success abroad, Brazilian architecture was also thriving at home in the 1950s, and its sphere of influence went far beyond the work of the great generation of modernists.

Keywords: popular modernism; Brazil; modernity; modernization; Jurgen Habermas; Latin American modernism; modern architecture; Brazilian architecture

Chapter.  10537 words.  Illustrated.

Subjects: Society and Culture

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