Chapter

Reengineered and Rewired

Michael Dennis

in The New Economy and the Modern South

Published by University Press of Florida

Published in print January 2009 | ISBN: 9780813032917
Published online September 2011 | e-ISBN: 9780813038407 | DOI: http://dx.doi.org/10.5744/florida/9780813032917.003.0002
Reengineered and Rewired

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The dominant theme of the 1990s was the explosive potential of advanced technology. In Virginia, the former capital of the Confederacy, the high-tech phenomenon played out against a background of social and political conservatism. Virginia welcomed the New Economy, but on its own terms. Proponents of the New Economy argued that in order for companies to fully exploit new technology, they had to strip away the hierarchical arrangements of an earlier business model. At the center of the reengineered corporation was the demand for reduced labor costs. Despite the claims that the New Economy would democratize the workplace, liberate employees from the drudgery of routine, and allow them creative control over production, it fostered uncertainty and an environment in which business prerogatives went unquestioned.

Keywords: Virginia; New Economy; political conservatism; business model; labor costs

Chapter.  13965 words. 

Subjects: History of the Americas

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