Chapter

Drink, Power, and Society in the Andes

Justin Jennings and Brenda J. Bowser

in Drink, Power, and Society in the Andes

Published by University Press of Florida

Published in print March 2009 | ISBN: 9780813033068
Published online September 2011 | e-ISBN: 9780813038575 | DOI: http://dx.doi.org/10.5744/florida/9780813033068.003.0001
Drink, Power, and Society in the Andes

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The participation of people in Andes in the production, distribution, and consumption of alcohol has woven them into their social, economic, and political structures for millennia. The chapters in this book cover a wide variety of topics, but touch on three themes of long duration in the region. The first theme, reciprocity and power, looks at how the production and consumption of alcohol create a dynamics of power that brings people together into interlocking reciprocal obligations. The second theme, identity and society, explores the ways in which fermented beverages (and, in Catherine Allen's case study, carbonated drinks) create, and occasionally challenge, gender roles, social networks, community structures, and ethnic identity. The final theme, continuity and change, centers on how drinking regimes have remained stable or changed over time and the implication of these shifts on the social system. In particular, an overview of the chapters included in this book is given.

Keywords: Andes; drinking; power; society; alcohol consumption; social system; identity; reciprocity

Chapter.  9905 words. 

Subjects: Society and Culture

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