Chapter

Key West as Carnival

Russ Pottle

in Key West Hemingway

Published by University Press of Florida

Published in print August 2009 | ISBN: 9780813033556
Published online September 2011 | e-ISBN: 9780813038353 | DOI: http://dx.doi.org/10.5744/florida/9780813033556.003.0018
Key West as Carnival

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This chapter examines the touristic appropriation of Hemingway since 1961. Specifically, it confronts the scholarly insistence that the commercialization of the writer degrades his literary status. Instead, the chapter offers a Bakhtinian reading of both the Hemingway Home on Whitehead Street and the annual look-alike competition sponsored by Sloppy Joe's Bar. These attractions open Hemingway's image to the masses, transfiguring the official value imposed on the writer's celebrity by the literary establishment.

Keywords: commercialization; Sloppy Joe's; Ernest Hemingway; Key West; Whitehead Street

Chapter.  5358 words.  Illustrated.

Subjects: Literary Studies (20th Century onwards)

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