Chapter

Chanel

Catherine Driscoll

in Modernist Cultural Studies

Published by University Press of Florida

Published in print January 2010 | ISBN: 9780813034249
Published online September 2011 | e-ISBN: 9780813038421 | DOI: http://dx.doi.org/10.5744/florida/9780813034249.003.0006
Chanel

More Like This

Show all results sharing this subject:

  • Literary Studies (20th Century onwards)

GO

Show Summary Details

Preview

Fashion is modern. The gradual conversion of “fashion” into a field encompassing all clothing practices and thus all modern subjects opens a space in which we might ask about whether modernist fashion exists. This chapter focuses on one of the fashion “breaks” of the modernist period, captured in Ernest Hemingway's image of the fashionable woman as an avant-garde artist and revolutionary leader. We could also call this image “Chanel.” The position of groundbreaking innovator in the field of women's fashion that is widely assigned to Chanel is one form of the modernist break. This chapter explores the modernism of both fashion and style through the figure of Chanel and demonstrates how expertly modernist commentary on these subjects foreshadows contemporary cultural studies. For a cultural studies approach to modernism, there is no question that the Chanel brand and “Coco Chanel” (her star status during her lifetime and her iconic status after it) together form a key figure in renovating relations between art, industry, leisure, consumer culture, and modern identity.

Keywords: Chanel; fashion; modernism; cultural studies; style; Coco Chanel; art; leisure; consumer culture; modern identity

Chapter.  10061 words.  Illustrated.

Subjects: Literary Studies (20th Century onwards)

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.